Vanilla is a critical tool as you craft your menu, whether it’s a stand-alone flavor or enhancing others. And to get its full benefits, you need the fullest flavor.
That’s why our entire weeks-long process is based on slowly developing an authentic vanilla taste. We start by hand-selecting our vanilla beans for freshness and rich aroma. We then use a proprietary cold-extraction technique gentle enough to preserve 300 delicate flavor notes.
Like cold-brewed coffee or cold-pressed olive oil, the flavor of cold-extracted vanilla is more complex and robust. One tablespoon of Nielsen-Massey Vanillas products is the equivalent of using one vanilla bean. In your dishes, our products will deliver a fast flavor release and include spice and other notes absent from competitors, whether you’re using our extracts, pastes or powders.
Plus, we are as meticulous about the quality of our products as you are about yours. It’s why Nielsen-Massey is the vanilla of choice for chefs and food service professionals looking to bring depth and complexity to both sweet and savory menu items and beverages—just ask your peers.
We’re proud to support the food service industry by partnering closely with leading industry organizations and hundreds of culinary professionals in promotional activities that celebrate vanilla expertise and innovation around the world.
We maintain the following claims and certifications for most of our products:
Just one tablespoon of Nielsen-Massey Pure Vanilla Extract is the equivalent of using one vanilla bean. That’s because we carefully craft our products to protect more than 300 flavor notes that naturally occur in vanilla.
Our Pure Vanilla Pastes provide the same taste as our pure vanilla extracts. Made with real vanilla bean specs, they also provide the visual appeal of using a vanilla bean (without the effort of hand-scraping; a tremendous time-saver in the kitchen). Pastes are a convenient way to deliver a robust flavor boost with minimal liquid — ideal for sensitive batters and sauces.
Our pure vanilla powders are crafted with a commitment to quality and attention to detail that ensures they deliver a rich vanilla taste. A sugar-free and alcohol-free alternative to extract and paste, vanilla powder is ideal for use in recipes that are color-sensitive, such as icings, or preparations that cannot carry any liquid, such as dry spice mixes.
Whole and ground premium vanilla beans are the product of months of attentive sun-curing and careful handling. Our supplier relationships go back decades to ensure we have access to top-quality beans, and we hand-select ours for their freshness and rich fragrance. Ground beans offer a highly concentrated, potent alternative to extract, powder and paste.
A small amount of Nielsen-Massey Pure Extract can make a huge taste difference, no need to chop, zest, juice or wait for just ripe-enough ingredients. It’s possible because our gourmet flavor line meets the same high standard of quality, consistency and potency that Nielsen-Massey is known for.
Let’s start a conversation. We’re here to answer your questions and get you the information you need.