Nielsen-Massey Vanillas is on a mission to delight people with nature’s finest tasting vanillas and flavors.


  • Respected and trusted to deliver the finest vanillas and flavors in the world.
  • The leader in product purity and quality.
  • The experts on how people can achieve the best possible flavors in what they prepare with our products.
  • A family business committed to sustaining the plants, people and communities that supply our ingredients – because our interests are inseparable.
  • A profitable, thriving company for generations to come.


As pure vanilla and flavor specialists, our story is more than a hundred years in the making. In business since 1907, the Nielsen-Massey brand has built an enviable reputation for the quality and consistency of its pure vanillas.

Click on the dates that appear on the timeline below for a glimpse into Nielsen-Massey’s rich, flavorful history.


The Nielsens

Our passion for pure vanillas and flavors and our expertise in crafting them is a direct result of our history and the vision of our third-generation family leadership. Learn more about our company and Craig, Beth and Matt Nielsen below:

  • Craig Nielsen

    Vice President of Sustainability
  • Beth Nielsen

    Vice President of Culinary
  • Matt Nielsen

    Vice President of Strategic Initiatives



Vanilla Crop Report

  The global market for vanilla has experienced tremendous volatility in recent years, as the entire supply chain has struggled with price fluctuations, limited supply and poor farming and harvesting practices that harm the quality of beans. In the interest of transparency, we have created a Vanilla Crop Report, to help our customers, prospects and key stakeholders, understand the

Single-Origin Ugandan and Indonesian Pure Vanilla Extracts to be Introduced at 2019 Winter Fancy Food Show

Made with Nielsen-Massey’s Pure Lemon Extract, Pure Lemon Paste contains the natural essence of the highest quality California lemons and provides a convenient way to add a layer of sweet, bright, citrus flavor to many summer and fall recipes, without the need to juice or zest.

Nielsen-Massey is Awarded (SQF) Level 3 Certification

Waukegan, Ill (April 25, 2017)—Nielsen-Massey Vanillas, the leading manufacturer of fine vanillas and flavors, announced it has been awarded the SQF 7.2 – Level 3 Certification by the Safe Quality Food Institute (SQFI). SQFI is a globally trusted and recognized food safety and quality program. Level 3 certification recognizes suppliers that have implemented a Hazard Analysis Critical Control P

Nielsen-Massey Names Kirk Trofholz CEO

Waukegan, Ill (March 9, 2017)— Kirk Trofholz has been named Chief Executive Officer of Nielsen-Massey, it was announced today by the company’s Board of Directors. Mr. Trofholz joins the company from Dawn Food Products, where he was previously President, US Bakery Products. Prior to that he served as President and CEO of Barilla North America. Mr. Trofholz began his career at Procter & Gamble where he spent more than two decades.



Producing the finest quality pure vanilla products has always been a core value of Nielsen-Massey; however, making the world a better place to live ranks even higher. As one of the first companies to introduce an organic and fair trade vanilla from Madagascar, we are committed to programs that promote sustainable environmental practices and which enable farmers to earn a successful livelihood in countries where poverty is common. As part of this sustainability commitment, Nielsen-Massey has taken a leadership role in improving the overall health of the vanilla industry, with a particular emphasis on improving economic prospects for the farmers who make the industry possible. Through initiatives such as strengthening security for growers, preventing the harvest of immature beans, improving the professionalism of the industry and encouraging the use of proper curing and farming methods, Nielsen-Massey is playing an important role in strengthening the supply chain and making vanilla a more sustainable crop.



Nielsen-Massey Vanillas Community Relations Initiatives:
Since 1907, Nielsen-Massey Vanillas has demonstrated its commitment to civic and social responsibility. We believe we have a responsibility to invest in enhancing the quality of life for our Chicagoland and Southeast Wisconsin communities. Nielsen-Massey’s Community Relations initiatives encompass three main objectives: building relationships with the communities in which we live and work; showing our commitment through financial contributions to charities in support of education, youth, veterans and the environment; and actively promoting volunteer service among our employees and demonstrating as a team that we make a difference. For more information and to learn how to submit a request for a financial or product contribution, please see our Corporate Charitable Contributions Policy.

The Nielsen-Massey Foundation
In 2009, The Nielsen-Massey Foundation was founded with a mission to assist disadvantaged children and adults with education and leadership development, especially in the field of culinary arts. The Foundation also considers requests for assistance in the development of sustainable environmental practices or for programs benefiting people in countries of need. The board of directors consists of Craig, Beth and Matt Nielsen—third-generation owners of Nielsen-Massey Vanillas—and their mother, Camilla Nielsen. Ten percent of Nielsen-Massey Vanillas profits are donated to The Nielsen-Massey Foundation.

Organizations we support include:


As part of our commitment to ensure Nielsen-Massey meets the highest quality and standards for pure vanillas and flavors, we have sought out and earned the following certifications:

Nielsen-Massey's retail product line is Non-GMO Project verified. “Nielsen-Massey prides itself on the quality of its products, and we want to ensure that our customers know exactly what they are getting every time they purchase something from us.” said Craig Nielsen, Vice President of Sustainability at Nielsen-Massey. “Although our products have always been GMO-free, official certification is an important step toward a fully transparent manufacturing and sales process.”


To actively stay abreast of evolving trends among food retailers, manufacturers, chefs and home cooks, Nielsen-Massey maintains a membership, is a sponsor or has an affiliation with the following organizations:

Non-Food Organizations

Statement of Ethics

Throughout our 110-year history as a family business, Nielsen-Massey Vanillas Inc. and Nielsen-Massey Vanillas International B.V. have prided ourselves on the ethical manner by which we conduct business. This ethical commitment encompasses the way in which we treat our own employees and customers, as well as how we work with suppliers to ensure they adhere to appropriate practices with regard to their workers.

Nielsen-Massey remains committed to honesty, integrity and openness and respect for the rights and interests of its employees. It will similarly respect the legitimate interests of those with whom it has relationships. We are committed to maintaining working environments where there is mutual trust and respect and where everyone feels responsibility for the performance and reputation of the company. We will not use any form of child, forced or compulsory labor. Nielsen-Massey will recruit, employ and promote employees on the sole basis of the qualifications and abilities needed to perform the work duties. Discrimination is forbidden on the grounds of race, color, creed, religion, sex, national origin, disability, age, genetic information or any other characteristic protected by law.

If you have any questions or concerns, please contact us.