Nielsen-Massey Vanillas is on a mission to delight people with nature’s finest tasting vanillas and flavors.
As pure vanilla and flavor specialists, our story is more than a hundred years in the making. In business since 1907, the Nielsen-Massey brand has built an enviable reputation for the quality and consistency of its pure vanillas.
Click on the dates that appear on the timeline below for a glimpse into Nielsen-Massey’s rich, flavorful history.
Our passion for pure vanillas and flavors and our expertise in crafting them is a direct result of our history and the vision of our third-generation family leadership. Learn more about our company and Craig, Beth and Matt Nielsen below:
Nielsen-Massey Vanillas Community Relations Initiatives:
Since 1907, Nielsen-Massey Vanillas has demonstrated its commitment to civic and social responsibility. We believe we have a responsibility to invest in enhancing the quality of life for our Chicagoland and Southeast Wisconsin communities. Nielsen-Massey’s Community Relations initiatives encompass three main objectives: building relationships with the communities in which we live and work; showing our commitment through financial contributions to charities in support of education, youth, veterans and the environment; and actively promoting volunteer service among our employees and demonstrating as a team that we make a difference.
The Nielsen-Massey Foundation
In 2009, The Nielsen-Massey Foundation was founded with a mission to assist disadvantaged children and adults with education and leadership development, especially in the field of culinary arts. The Foundation also considers requests for assistance in the development of sustainable environmental practices or for programs benefiting people in countries of need. The board of directors consists of Craig, Beth and Matt Nielsen—third-generation owners of Nielsen-Massey Vanillas—and their mother, Camilla Nielsen.
As reminder, in 2016 we endowed a scholarship at the Culinary Institute of America in the amount of $100,000 so they did not receive a grant in 2023. In addition, we endowed a scholarship this year at Johnson & Wales University in the amount of $100,000.
Organizations we support include:
As part of our commitment to ensure Nielsen-Massey meets the highest quality and standards for pure vanillas and flavors, we have sought out and earned the following certifications:
Nielsen-Massey's retail product line is Non-GMO Project verified. “Nielsen-Massey prides itself on the quality of its products, and we want to ensure that our customers know exactly what they are getting every time they purchase something from us.” said Craig Nielsen, Vice President of Sustainability at Nielsen-Massey. “Although our products have always been GMO-free, official certification is an important step toward a fully transparent manufacturing and sales process.”
Throughout our more than 110-year history as a family business, Nielsen-Massey Vanillas have prided ourselves on the ethical manner in which we conduct business, including the way in which we treat our employees and customers. We have formalized this commitment in the following statement:
Our Company Values:
As a company, Nielsen-Massey pledges to remain committed to honesty and integrity, as well as openness and respect for the rights and interests of its employees. We are committed to maintaining working environments where there is mutual trust and respect, and where everyone feels responsible for the performance and reputation of the company. Nielsen-Massey will recruit, employ and promote employees on the basis of merit, qualifications and abilities needed to perform the work duties.
Discrimination is forbidden on the grounds of race, color, creed, religion, sex, national origin, disability, age, genetic information, gender identity, sexual orientation, marital and family status, military status, or any other characteristic protected by law. We will not use any form of child, forced, or compulsory labor. We will provide a safe, healthy, and sanitary working environment for our employees. Finally, we will conduct our business in accordance with local, state, and federal laws, and will ensure that the environmental impact of our operations is in line with governmental regulations.
Nielsen-Massey will similarly not discriminate against potential or current customers based on any of the characteristics listed above. While we do our very best to remain knowledgeable about our customers, should we find out that any of our customers are engaged in unethical business practices (including, but not limited to, illegal employment discrimination; child, forced, or compulsory labor; unsafe work environments for their employees; or conducting illegal business practices), then we will immediately review the customer relationship and make an appropriate decision.