For more than a century, the vanilla experts at Nielsen-Massey have been building relationships around the globe with one goal in mind: to consistently deliver the best premium vanilla. A lot has changed since our founding, but so much remains the same — like our family ownership, uncompromising quality standards and unrivaled product purity. Our exceptional beans and unique cold extraction process have made Nielsen-Massey a longstanding trusted partner to culinary innovators and leaders the world over. We thank you for your interest.
As one of the first companies to introduce an organic and Fairtrade vanilla from Madagascar, we are committed to programs that promote sustainable environmental practices. These enable farmers to earn a successful livelihood in countries where poverty is common. Driven by this sustainability commitment, Nielsen-Massey has taken a leadership role in improving the overall health of the vanilla industry, placing a particular emphasis on improving economic prospects for the farmers and families who make this industry possible.
Through initiatives such as strengthening security for growers, preventing the harvest of immature beans, improving the professionalism of the industry, and encouraging the use of proper curing and farming methods, Nielsen-Massey is playing an important role in strengthening the supply chain and making vanilla a more sustainable crop.
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Products to Delight at Retail
As the brand of choice for home bakers and professionals alike, Nielsen-Massey is known for purity, quality, consistency and — above all — superior taste. We’re the only brand that preserves more flavour compounds through a proprietary cold extraction process.
We source vanilla beans from across the globe, and our gentle extraction process intensifies their nuanced flavours. We also deliver a wide range of product forms including paste, beans and powders, plus additional flavours beyond vanilla — all with our signature quality and the clean label claims and certifications today’s consumers demand. Find a distributor.
Food Manufacturers Need the Right Vanilla
With Nielsen-Massey Vanillas, you’ll have more options to dial in the exact vanilla flavour you need. Custom-build the perfect blend for your application with our five single-origin pure vanilla extracts. Each offers distinct flavours, aromas and applicational benefits associated with their unique local climates, soil and cultivation practices. Find a representative.
Bringing the Best to Your Menu
Vanilla is a critical tool as you craft your menu, whether it’s a stand-alone flavour or enhancing others. And to get its full benefits, you need the fullest flavour. That’s why our entire weeks-long process is based on slowly developing an authentic vanilla taste. In your dishes, our products will deliver a fast flavour release and include spice and other notes absent from competitors, whether you’re using our extracts, pastes or powders. Find a broker.
For many bakers and cooks, creating recipes from scratch starts with choosing the best ingredients—especially when those recipes are meant to be shared with friends and loved ones. When it comes to vanilla, two pantry staples often spark questions: vanilla bean paste vs. vanilla extract. While both deliver the unmistakable flavor and aroma of vanilla, each shines in different ways depending on t
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“It’s no secret, both for cooking and baking, always use the best ingredients. What’s the point of investing time to create something and use average ingredients? Vanilla Extract and Vanilla Bean Paste are my favorites, as well as the Lemon Extract. I like using the Vanilla Bean Paste, as it is the closest to using fresh vanilla pods with all the glorious little seeds, and the consistency doesn’t interfere with the recipes.”
UK Chef, TV Host, Master Pâtissier and Cookbook Author
