Why Nielsen-Massey?

Third-Generation, Family-Owned Company

We take genuine pride in providing our customers with the world’s finest premium vanilla and flavor products. We value our relationships with our customers and make their needs a top priority. With this in mind, we are dedicated to offering your operation…

The Finest Vanilla Extracts

Nielsen-Massey Old TanksWe’ve been crafting vanilla products for over a century, so we understand that vanilla tastes best when its natural essence is allowed to shine. That’s why in producing our vanilla extracts, we use a proprietary cold extraction process instead of heat extraction. This process gently extracts vanilla’s essential oils, preserving the more than 250 distinctive flavor compounds present in the beans. By protecting our vanilla from heat, we ensure that even its subtlest flavors survive extraction.

 

Premium, Origin-Specific Beans

We’ve also made the very specific choice to use only vanilla for our extracts, sugars, powders, pastes and beans from the finest growing regions: Madagascar, Mexico, Tahiti, Uganda and Papua New Guinea. We examine all our vanilla–bundle by bundle, bean by bean–to ensure each bean meets our high standards. And, to showcase the unique flavor profiles of vanillas grown in different regions, we offer origin-specific products from Madagascar, Mexico, Uganda, Papua New Guinea and Tahiti.

Excellent, Reliable Service

Exceptional service has always been a cornerstone of our business. Our aim is to make the process as easy as possible for you. That means fast order fulfillment, reasonable minimums and a promise to ensure your complete satisfaction with our products.

Exceptional Flavors

In addition to Pure Vanillas, Nielsen-Massey also offers a wide range of Pure Flavor Extracts. These flavors are made with botanical extractives in an alcohol base and uses the same strict standards and attention to detail as the Pure Vanilla products.

Insight Into The Culinary Community

Because the culinary world is constantly evolving, we’ve made it a priority to stay active in the community. As a result, we’ve crafted such chef-specific products as our Madagascar Bourbon Pure Vanilla Powder—which is ideal for dry mixes, color sensitive dishes and mixology—and our Madagascar Bourbon Pure Vanilla Bean Paste–which offers delicious vanilla flavor and the visual appeal of real seeds without the prep time involved in slicing and scraping beans.

The Fulfillment Of Dietary Needs, Certifications

All our products are certified Gluten-Free and Kosher as well as being All-Natural, Allergen-Free and GMO-Free. We also have a line of Organic vanillas and Fairtrade Certified vanillas.

Vanilla Expertise At Your Service

We have a great deal of passion for our premium vanilla products and their use in cooking, baking and mixology. If you ever have a question on how best to use our vanilla products, are curious about flavor combinations or are just looking for inspiration, contact us or call 800.525.PURE (7873) or 847.578.1550. We love to be of service and to hear about the intriguing ways you’re using our vanilla.

Become aVANILLA VIP

Sign up to receive Nielsen-Massey news, recipes, promotions and more.

Related Blogs

  • Wow the Crowd: The Ultimate Holiday Dinner Round-Up

    In the Kitchen

    It’s the holiday season and you can feel the cheer in the air! This time of year, dinner parties are everywhere. Whether you are hosting a get-together for friends before the holidays or you have the whole family coming over for Christmas dinner, planning the meal can be stressful without the right recipes, not to … Continue reading Wow the Crowd: The Ultimate Holiday Dinner Round-Up

  • The Secret to the Perfect Christmas Cookie

    In the Kitchen

    The holiday season is the best time for baking and there’s nothing more classic than the perfect Christmas cookie. Biting into a soft, sugary cookie with a glass of milk on the side brings a smile to everyone’s face.

  • Homemade Gifts from the Heart

    In the Kitchen

    The giving season has begun, and it’s time to start thinking about what goodies you will be gifting to your family and friends. If you don’t have time to shop in-store and want something a little more thoughtful and heartfelt than clicking “order” online, we want you to take matters into your own hands!