Privacy Policy

The following privacy policy (“Privacy Policy”) sets forth Nielsen-Massey Vanillas, Inc.’s policy with respect to information, including personally identifiable data (“Personal Data”) and other information Nielsen-Massey Vanillas collects from visitors to the website located at (the “Website”). Nielsen-Massey Vanillas respects the privacy of visitors to the Website and we want to make your experience online satisfying. Because we gather certain information about our users, we want you to fully understand the ways we collect and use information provided online. The term “Nielsen-Massey” or “us” or “we” or “our” refers to Nielsen-Massey Vanillas, Inc. and Nielsen-Massey Vanillas International, B.V. The term “you” refers to the user or viewer of our Website.

By using this Website, you agree with the terms and conditions of this Privacy Policy. You consent to the collection, use, and disclosure of information that you may submit or that we may collect in accordance with this Privacy Policy. If you do not agree to this policy, please do not use the Website. This Privacy Policy may be amended at any time by us from time to time without specific notice to you. The latest Privacy Policy will be posted on the Website, and you should review this Privacy Policy prior to using the Website. This Privacy Policy is also incorporated into and subject to our Terms of Use Agreement which sets forth our conditions governing your use of this Website, disclaimers, and limitations of liability governing the use of this Website. Please review the Terms of Use prior to using our Website.

Links to Other Websites
This Privacy Policy only applies to the Website. Please be aware that this Website contains links or references to other websites not operated by us. These other websites may have separate privacy and data collection practices and may collect personally identifiable information about you. We are not responsible or liable for the privacy practices or information-gathering practices of those other websites. You should be familiar with and read the privacy policy of all other websites you are directed to or visit. The links are not intended as an endorsement of the linked websites. We do not control these other websites and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites collect, use or disclose, secure and otherwise treat your personal information.

Use by Children
Nielsen-Massey does not knowingly collect Personal Data from children under the age of 16.  If you are under the age of 16, please do not submit Personal Data through the Website.  We encourage parents and legal guardians to monitor their children’s internet usage and to help enforce our Privacy Policy by instructing their children never to provide Personal Data on the Website without their permission. If you have reason to believe that a child under the age of 16 has provided Personal Data to us through the Website, please contact us immediately at, and we will use our best efforts to promptly remove that information from our databases.

What Information Do We Collect and How Is It Used?
Information you voluntarily submit to the Website: We collect Personal Data from you when you voluntarily provide such information, such as when you contact us with inquiries or sign up for our mailing list.  You are not required to provide any Personal Data to access our Website. We collect personal information that can identify a visitor, such as name, address, telephone number, and email address only when you voluntarily provide it. We use that information solely for the purposes for which it was provided and use reasonable measures to protect that personal information from disclosure to those outside of Nielsen-Massey. We may need to share your information to provide a product, a service, or information you have requested. We may also use the information you provide to us to send you periodic email updates about our company, send you newsletters, or to notify you of special offers and promotions.

By voluntarily providing us with Personal Data, you are consenting to our use of it in accordance with this Privacy Policy.  If you provide Personal Data to us, you acknowledge and agree that such Personal Data may be transferred and stored from your current location to the offices and servers of Nielsen-Massey and the authorized third parties referenced below.

Non-Personal Information:
Automatically-Collected Information: We automatically collect certain information about you and the device with which you access the Website. For example, when you use the Website, we will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the Website. We may also collect information about actions you take when using the Website, such as links clicked, including, but not limited to, clicks for YouTube videos embedded in the Website.

Non-Identifiable Data: When you interact with Nielsen-Massey through the Website, we receive and store certain personally non-identifiable information. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify you. Nielsen-Massey may store such information itself or such information may be included in databases owned and maintained by Nielsen-Massey affiliates, agents, or service providers. The Website may use such information and pool it with other information to track, for example, the total number of visitors to the Website, the number of visitors to each page of the Website, and the domain names of our visitors’ Internet service providers. It is important to note that no Personal Data is available or used in this process.

When you visit our Website, certain information is gathered automatically through tracking technologies. This information allows us to keep track of the number of visitors to our Website and facilitate your use of the Website. This site uses two types of technology to gather information: log files and cookies.

Log files collect and store information such as internet protocol (“IP”) addresses, browser type, internet service provider (“ISP”), referring/exit pages, the operating system you may be using, and when a user visits our site. This data does not identify individual users as it is not connected with your personal information. We use this information to analyze trends, administer and improve the Website, to track ease of user movement around our Website, to gather general demographic information about the Website user base as a whole, and for other market research.

Cookies are small text files that are stored on the user’s computer for record-keeping purposes. Our Website uses cookies which make it easier for you to navigate our Website and collects aggregate statistical information. Cookies do not contain any personal information and they cannot read data off your hard drive. Session cookies expire when you close your browser or turn off your computer. Other types of cookies which may be used store information that helps us to remember information you provided so that you do not have to reenter it every time you visit our Website. You can refuse cookies by turning them off in your browser and you do not need to accept cookies in order to use our Website. However, if you reject cookies, your ability to use some areas of our Website may be limited and your ease of navigation around our Website may be affected.

If you’d like to read more about cookies, please visit our Cookie Policy page here.

To learn more about these advertising practices and opting out you can visit the NAI at or visit

You can block Google Analytics tracking completely using Google’s Analytics Opt-out browser add-on –

How Your Information May Be Used
We may use the information collected in the following ways:

  • To operate and maintain the Website;
  • To send you promotional information, such as newsletters. Each email promotion will provide information on how to opt-out of future mailings;
  • To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts;
  • To respond to your comments or inquiries;
  • To provide you with user support;
  • To protect, investigate, and deter against unauthorized or illegal activity.

Our Use of Your Personal Data and Other Information: We use the Personal Data you provide in a manner that is consistent with this Privacy Policy. If you provide Personal Data for a certain reason, we may use the Personal Data in connection with the reason for which it was provided. For instance, if you contact us by email, we will use the Personal Data you provide to answer your question or resolve your problem. Nielsen-Massey and its subsidiaries and affiliates (the “Related Companies”) may also use your Personal Data and other personally non-identifiable information collected through the Website to help us improve the content and functionality of the Website, to better understand our users and to improve the Website. Nielsen-Massey and its affiliates may use this information to contact you in the future to tell you about services we believe will be of interest to you. If we do so, each marketing communication we send you will contain instructions permitting you to “opt-out” of receiving future marketing communications. In addition, if at any time you wish not to receive any future marketing communications or you wish to have your name deleted from our mailing lists, please contact us as at

If we intend on using any Personal Data in any manner that is not consistent with this Privacy Policy, you will be informed of such anticipated use prior to or at the time at which the Personal Data is collected.

Third Party Use of Personal Information
We may share your information with third parties when you explicitly authorize us to share your information.

Additionally, we may use third-party service providers to service various aspects of the Website. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies. The Website currently uses the following third-party service providers:

  • Google Analytics – this service tracks Website usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture a portion of your IP address, but it has been anonymized and no other personal information is captured by Google Analytics.
  • Mail Chimp – this service is used for delivery of email updates and newsletters. We store your name and email address for purposes of delivering such communications. Mail Chimp’s use of your personal information is subject to Mail Chimp’s privacy policy.
  • Benchmark – this service is used for delivery of email updates and newsletters. We store your name and email address for purposes of delivering such communications. Benchmark’s use of your personal information is subject to Benchmark’s privacy policy.
  • Contact Form 7 – this service is used to manage contacts and messages sent to Nielsen-Massey through the Website. We store your name, email address and IP address for the purpose of tracking and responding to such communications.
  • Social media logins – the Website allows you to share our content on Twitter, Pinterest, LinkedIn and Facebook through your accounts on each platform through a link at the bottom of each post or recipe. The social shares require login authentication, but the Website does not store any of your data.

At this time, your personal information is not shared with any other third-party applications. This list may be amended from time to time in the Website’s sole discretion.

Disclosure of Personal Information
Except as provided in this Privacy Policy, we will not disclose personal information about you without your prior consent or for other than the primary purpose for which we received it. We may, however, share aggregate, general, and non-specific information about people who use our Website (for example, the number of people who use one type of vanilla product) to business partners and other third parties.

Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, we may disclose or transfer personal information collected through the Website to third parties who acquire all or a portion of our business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.

Compliance with Law
Under certain circumstance, some personal information may be required to be disclosed pursuant to the law or court order. Nielsen-Massey will provide your personal information if required in any legal proceeding or in order to otherwise comply with any court order, law, or regulation or to protect the rights, safety or property of our Website users, customers, employees, or others.

How long is data stored
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our Website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Otherwise, as long as needed.

Accessing and Correcting Information Provided on Our Website/Restricting Our Use of Personal Information
If you would like to access, amend or correct personal information you have submitted to us through our Website, please contact us at requesting the information or information correction. You may also request to be excluded from any of our periodic email updates about our company, newsletters, or special offers and promotions and to be excluded from sharing personal information, if any, with business partners or other third parties by contacting us at

Additionally, you can fill out the form below to access, edit, or delete your personal data or in certain circumstances, request to be forgotten.

Select your request:

Please note that we may need to retain certain information for recordkeeping purposes or to complete transactions, or when required by law.

At no time should you submit sensitive personal information to the Website. This includes your social security number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships. If you elect to submit such information to us, it will be subject to this Privacy Policy.

This Privacy Policy does not apply to any Personal Data collected by Nielsen-Massey other than Personal Data collected through the Website. This Privacy Policy shall not apply to any unsolicited information you provide to Nielsen-Massey through the Website or through any other means. This includes, but is not limited to, information posted to any public areas of the Website, such as forums, any ideas for new products or modifications to existing products, and other unsolicited submissions (collectively, “Unsolicited Information”). All Unsolicited Information shall be deemed to be non-confidential and Nielsen-Massey shall be free to reproduce, use, disclose, and distribute such Unsolicited Information to others without limitation or attribution.

Please also be aware that the internet is not a secure medium. Nielsen-Massey uses appropriate industry standard practices and security measures which are designed to protect your personal information. However, we cannot and do not assume any responsibility for any harm, loss or damage you may experience from transmission of information by or to Nielsen-Massey over the internet. You should take special care in deciding what information you send to us via email or when requesting information via our online forms submission.

Email Communications
If you send us an email with questions or comments, we may use your personally identifiable information to respond to your questions or comments, and we may save your questions or comments for future reference. For security reasons, we do not recommend that you send non-public personal information, such as passwords, social security numbers, or bank account information, to us by email. You may “opt-out” of receiving future commercial email communications from us by clicking the “unsubscribe” link included at the bottom of most emails we send, or as provided below; provided, however, we reserve the right to send you transactional emails such as customer service communications.

Other Terms and Conditions
Your access to and use of the Website may also be subject to any separate agreements or terms and conditions you have signed or agreed to with Nielsen-Massey.  Please refer to those agreements as needed.

Regardless of any other provision in this Privacy Policy, we reserve the right to disclose any personally identifiable or non-personally identifiable information about you to: (a) fulfill a government request; (b) conform with the requirements of the law or legal process; (c) protect or defend our legal rights or property, our Website, or other users; or (d) protect, in an emergency, the health and safety of our customers or the general public. This includes exchanging information with third parties and organizations in connection with credit risk reduction and fraud protection.

If you have any questions regarding this Privacy Policy, you may contact us at or at the following address and phone number:

Nielsen-Massey Vanillas, Inc.
1550 Shields Drive
Waukegan, Illinois USA 60085
Telephone: 847-578-1550
800-525-PURE (7873)

This Privacy Policy was last modified on July 5, 2018.