Keep Calm and Bake On: Nielsen-Massey’s Recipe for Mindfulness in the Age of Coronavirus

As a third-generation family business, our hearts go out to every family around the world that’s been impacted by the outbreak of coronavirus (COVID-19).

For more than a century, we’ve been proud to have served as our customers’ baking ally through periods of prosperity and times of challenge. In our experience, the bitterness of adversity can be livened through a sprinkle of sweetness. Baking helps us unwind and relax, brings joy to others and can be a manifestation of love and kindness to friends and family.

During this uncertain time, we pledge to continue as your loyal baking ally, offering recipes, videos, blogs and more to inspire you in the kitchen. Let’s stay connected. We want to see your creations and how you and your family are staying positive through baking. Please share what you’re making with us on Instagram, Facebook, Twitter and Pinterest.

In the meantime, we promise to keep you up-to-date and informed on the situation as it evolves. Below, we have answered frequently asked questions related to this issue.

Keep calm and bake on graphic

Frequently Asked Questions Regarding COVID-19

Q: Can I still buy product on Amazon?

All Amazon orders are placed through our distributor e-Home Shopping and will be delivered as scheduled. We have ample supply of vanilla and flavor products, and there will be no disruption to Amazon deliveries at this time.

As your baking ally, our top priority is your health and safety. We encourage you to shop online through Amazon for timely, safe delivery. To help you do just that, for a limited time, we are offering 20% off 4-ounce bottles of Madagascar Bourbon and Pure Vanilla Extracts and Vanilla Bean Pastes through Amazon.

Q: Where is the safest place to buy vanilla?

We encourage you to shop online through Amazon or retailers like Williams-Sonoma or Sur La Table for timely, safe delivery. We have ample supply of vanilla and flavor products, and there will be no disruption in online deliveries at this time. Nielsen-Massey products also continue to be available at local grocery stores.

Q: What measures are you taking to ensure your products are safe and your plant is clean?

During this time of uncertainty, we remain committed to our long history of supplying you with the highest quality vanillas and flavors while also prioritizing the health and well-being of the people and communities who supply our products.

We have always followed the highest standards of food safety in our manufacturing and shipping operations, and we continue to take all necessary precautions to ensure these standards are met.

To that end, we have put new policies in place to increase our cleaning services and are making sure all employees are following federal guidelines to continually wash their hands and follow proper hygiene practices.

Q: What are you doing to ensure your employees are safe and to minimize spread?

The safety and well-being of our employees, just as our customers and business partners, is our top priority. In addition to increasing our cleaning services and following federal guidelines for hygiene, we have instituted a work from home policy for all non-essential employees to minimize spread. We are also offering increased paid time off for employees who are sick or need to care for loved ones.

Q: Do you anticipate a shortage of inventory?

We have ample supply of vanilla and flavor products, and do not anticipate any disruptions at this time.

Q: How are you ensuring vanilla beans and any imports are safe?

We have always followed the highest standards of food safety in our manufacturing and shipping operations, and we continue to take all necessary precautions to ensure these standards are met. All beans are closely inspected to ensure safety and quality before packaging. Additionally, we are working together with our online distributor through Amazon, e-Home Shopping, to ensure those same standards are carried through for every shipment.

Q: Where do I go if I have more questions?

If you have any additional questions, please visit NielsenMassey.com or email us at info@nielsenmassey.com.

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