What is Fairtrade?

American consumers are increasingly making food choices based on their values. Where a product comes from, how it’s produced and its impact on the environment all figure into the decision-making process. According to a 2015 Hartman transparency study, 88 percent of American consumers consider if a product is sustainably sourced and produced when making a purchase.

Fairtrade America is a national, nonprofit organization that represents products certified to international Fairtrade standards in the United States. The organization oversees the Fairtrade label–the world’s most recognized and trusted ethical certification–which can be found on more than 35,000 products around the globe. Most everyone is familiar with Fairtrade coffee and chocolate–the two products that launched the movement. But did you know that Fairtrade’s rigorous standards cover more than 300 raw products, including vanilla?

NMV Fair LabelIn line with our commitment to farmers and the environment, Nielsen-Massey was the first vanilla manufacturer to offer Organic Fairtrade Madagascar Bourbon Pure Vanilla Extract. Released initially to top restaurant chefs in 2008, the extract was made available for consumer purchase in 2013.

What does Fairtrade Mean?

Pouring Vanilla Beans for Sweating Process

When you see the Fairtrade label on a product, it means that the entire supply chain has met the standards, from the small-scale organic vanilla farmers in Madagascar to the finished product on store shelves.

“The Fairtrade label is an easy way for people to identify products that protect human rights, confront inequality, and protect the environment,” said Kyle Freund, Media Manager at Fairtrade America.

What’s Fair about Fairtrade?

Fairtrade is a partnership between farmers, consumers and responsible companies, like Nielsen-Massey, to share the benefits of trade more equally. Farmers agree to produce crops according to strong social, economic and environmental criteria, and companies commit to better buying practices.

The Fairtrade Standards strictly prohibit exploitative child and forced labor. Harmful agrochemicals are minimized or prohibited in favor of environmentally-sustainable farming methods to protect health and preserve valuable ecosystems for future generations.

Helping farmers and workers organize is important to Nielsen-Massey. By banding together, farmers can negotiate trade on their own terms and serve as a resource in their community. There are currently more than 1.66 million Fairtrade farmers and workers organized into more than 1,200 producer groups across 75 countries.

The Price and Premium Difference

In addition to fairer prices, farmers’ organizations receive the Fairtrade Premium, money on top of their sales that is placed in a fund to be invested in the community. Each year, farmers gather at a general assembly to vote on how to best spend it.

How the Fairtrade Premium is invested depends on the priorities of the farmers and their community. Projects vary from business and farm improvement, to education and healthcare programs, to environmental education. We at Nielsen-Massey value our relationships with farmers and communities and we consider it an honor for one of our products to bear the Fairtrade label.

Why Choose Nielsen-Massey’s Fairtrade Vanilla?

Nielsen-Massey’s Organic Fairtrade Madagascar Bourbon Pure Vanilla Extract is a way for home cooks and gourmet chefs alike to know the pure vanilla flavor in their favorite dish is good for the environment and for the farmers who grow the vanilla beans.

As with Nielsen-Massey’s other vanillas, our proprietary cold extraction process is used to preserve the more than 300 distinctive flavor compounds contained in nature, creating the flavor difference that sets our products apart. Organic Fairtrade Madagascar Bourbon Pure Vanilla Extract has a full, sweet, creamy and mellow flavor with velvety after-tones, making it the perfect all-purpose vanilla for flavor and consistency in both hot and cold applications.

Try this recipe using Organic Fairtrade Madagascar Bourbon Pure Vanilla Extract – Vanilla-Scented Poached Salmon with Vanilla-Champagne Glaze.

Try this recipe using Organic Fairtrade Madagascar Bourbon Pure Vanilla Extract – Creamy Asparagus Soup.


Try our Organic Fairtrade Madagascar Bourbon Pure Vanilla Extract and share your favorite recipes with us by using #NielsenMasseyInspires.

To learn more about Fairtrade, visit www.fairtradeamerica.org.


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