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  • Bake To Share: Stock Up With Our Giveaway of 12 Nielsen-Massey Products

    We’ve crafted high-quality pure vanilla and flavor extracts to help professionals create taste that delights for more than a century. Check out these 12 secret ingredients that the pros and find out how you can get a chance to win all 12 in our first-ever sweepstakes giveaway.

  • Sweet Summer Nostalgia: Creative Popsicle Flavors with Beth Nielsen

    Whether they’re purchased from an ice cream truck or pulled from a homemade freezer mold, a cold and refreshing popsicle is one of the most popular desserts during the summertime. While frozen desserts like ice cream have been around for a long time, the popsicle is a somewhat recent invention. Since the treat is such … Continue reading Sweet Summer Nostalgia: Creative Popsicle Flavors with Beth Nielsen

  • Baking Memories in the Kitchen: Warm Stories from our Board Chair, Lynn Clarke

    The kitchen is so much more than a room with a sink, oven and refrigerator. It’s where we prepare meals to nourish our bodies, and where we bake to flex our creativity and practice mindfulness.

  • Sweet Summer Nostalgia: Homemade Ice Cream with Craig Nielsen

    Nothing goes better with a warm, sunny summer afternoon than a refreshingly rich and sweet scoop of vanilla ice cream. While this dessert seems quintessentially American, you might be surprised to hear that ice cream’s origin story starts several thousands of years and miles away.

  • Homemade Valentine’s Day Gifts Outside The (Chocolate) Box

    Sorry boxed chocolate, it’s not you, it’s us. It’s time we move on to better gifts for those we love dearly. Every year around Valentine’s Day, significant others scramble to order bouquets and grab any gift they can get their hands on.

  • How To Master Galentine’s Day Brunch

    February is here, meaning one of our beloved baking occasions has finally arrived – Galentine’s Day! No, that wasn’t an autocorrect fail.

  • Baking with Kids: Your Guide to Making Memories

    The holiday season can surprise you with more than just gifts and sweet treats – it can come with even sweeter memories. This year bring your little loved ones together by baking to create memories that last. What better time to build cozy kitchen memories than the joyful holiday season?

  • 4 Thanksgiving Leftovers Hacks

    Thanksgiving is the meal of all meals – with the unique characteristic of tasting even better over time, this annual dinner knows no boundaries. Having a “mini-Thanksgiving” the next few days is common practice, but why not take your leftovers game to the next level? We want to inspire you to creatively reinvent your leftovers … Continue reading 4 Thanksgiving Leftovers Hacks

  • Make-Ahead Thanksgiving Recipes

    Desserts, Sides and an Unconventional Main According to a recent survey we conducted on holiday baking, 67 percent of Americans bake during Thanksgiving, making it the second most popular baking occasion after Christmas. With a magnificent Thanksgiving feast on the line, home chefs can spend a large amount of time in the kitchen.

  • Procrastibake Flowchart Quiz

    Procrastibaking is defined as baking something delicious to put off doing “real” work. Here at Nielsen-Massey Vanillas, we encourage you to mix up your study or work routine by baking the next time you feel the urge to procrastinate. You may find yourself calmer and more productive than when you started.

  • From Procrastinate to Procrastibake

     – Why and How You Should Join the Trend Putting the PRO in Procrastinate Ahh procrastination―the subtle art of putting off what you could do today to tomorrow. It is the near universal skill mastered in our teenage years, and the culprit for late night work, near-missed deadlines and stressed out students.

  • Vanilla Flavor Quiz

    Vanilla is a delicious flavor familiar to many, but did you know you can challenge your palette by trying single–origin vanilla over a common vanilla blend? Like coffee and wine, the terroir or variations in soil and climate of the world’s vanilla-growing regions impart different flavor notes in the vanilla beans used to make our pure vanilla extracts.